Outsmart Your Competitors. Build a Brand That Wins.

I help brands decode their competitors' moves and design a winning strategy that stands out.

Catherine Geller

Hi, I’m Catherine Geller. I’m a stand-up comedian and NYU Tisch grad turned brand sleuth. What started as a side gig to pay rent turned into a full-blown obsession with cracking how companies think. I specialize in brand reconnaissance—analyzing competitors, trends, and market patterns to uncover the white space your brand can own. I help creators and businesses see what others miss and move with precision. Before I built brands, I built punchlines. Years of tightening jokes taught me how every word, beat, and detail can change the entire impact of a message. Now I use that same discipline to craft sharper copy, clearer positioning, and smarter strategy. If you need visibility, I’ve got that covered too. Alongside my brand strategy work, I’m also an SEO specialist for a marketing agency. I run website audits, perform keyword research, and optimize your site so you actually get calls, clients, and sales...not just vibes. Let’s make your brand undeniable.
Explore Services

What I Offer

Choose the service that fits your brand's needs and start transforming your strategy.

Competitor Analysis

Deep-dive into your competitors' performance, customer base, and market behavior to design data-backed strategies that outperform them.

Comprehensive market research and competitive landscape analysis

Detailed performance tracking and benchmarking against competitors

Actionable insights and data-driven strategy recommendations

Brand Strategy & Kit

Build a brand identity from the inside out — with strategy, visuals, and emotional resonance that sets you apart.

  • Mission & Brand Voice
  • Core Values
  • Customer Personas
  • Logo Concepts
  • Typography & Color Palette
  • Brand Mockups
  • Strategic Guidebook

What Our Clients Say

Real stories from real people

Frequently Asked Questions

A comprehensive competitor analysis typically takes 2-3 weeks, depending on the scope and number of competitors being analyzed.
Yes! We love working with startups and offer flexible packages tailored to early-stage companies.
You'll receive a comprehensive brand guide including logo files, color palettes, typography guidelines, and brand voice recommendations.
Absolutely! We offer bundled packages that combine multiple services at a discounted rate.

Ready to see what your competitors don't? Let's start your strategy.