Hi, I’m Catherine Geller, a stand-up comedian and NYU Tisch grad turned brand sleuth. What started as a side hustle to cover rent turned into a full-blown obsession with understanding how companies think. I specialize in brand reconnaissance: digging into competitors, search data, and market patterns to uncover the white space your brand can own. My work helps creators and businesses see what others miss and move with precision. Before I built brands, I built punchlines. Years of tightening jokes taught me that every word, beat, and detail can shift the impact of a message. I use that same skill now to craft sharper copy, smarter positioning, and strategies that actually stick. By day, I work as an SEO specialist at a top marketing agency, analyzing and fixing websites so they rank higher and convert better. I also run email campaigns and social media ads, so I understand the full ecosystem of what drives traffic, attention, and revenue. If you want to make your brand undeniable, I’m your person.